Dentsu 2024 Media Trends Report. Download the full 2024 media trends report to make your most informed decisions in the road ahead. Dentsu 2024 media trends gathers insights from the holding company’s media agencies carat, dentsu x and iprospect to “showcase the most pressing topics and the best opportunities for the future”, according to peter huijboom, global.

Partnering with imagen insights, dentsu explores gen z’s perspective on our 2024 media trends and their implications for brands. Explore ten trends that will shape 2024, including generative ai’s rise in creativity, search, media planning, and.